Media Messages

Resource Ideas

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Description

Advertising is part of our daily lives. From the moment we get up, a jingle on the radio or an advertisement on the television is calling us, telling us what we need to make us better, faster, healthier, or smarter. Advertising is also used to try to get us to do things like vote for a particular candidate in an election or to change the way we do things such as recycling or exercising. This unit is designed to get us thinking about the different forms of advertising we experience every day.

Major Integrated Resource (MIR)

• Nelson Language Arts 6 Series available from Nelson Publishing Company

Curriculum Materials Centre

• Viewing/representing and media studies. Kit 2 [kit] / compiled by Curriculum
  Materials. -- [S.l. : s.n.], c1966-2000.
  23 books (various titles).
  • Grade level: Jr - Sr.
    Contents: Amusing ourselves to death (2 c.) -- Cameras -- How newspapers
    are made -- How to read your newspaper -- Journalism for today --
    Learning the media -- Mass media and the popular arts -- Mass media and
    you -- Media literacy -- Media now : teacher actiivity book -- Media,
    sports & society -- Media works -- Megatrends 2000 -- The newsmongers --
    Newspapers -- No sense of place -- Reading the news -- Social
    communication in advertising -- Stories & stereotypes -- Talking
    tombstones & other tales of the media age -- Teaching & media --
    Understanding news.

Web Resources

• Understanding Advertising - Guidelines and Codes - How Marketers Target Kids. Special Issues for Young Children. Special Issues for Tweens and Teens
• Rules for Advertising to Kids - A Handout - a printable sheet for students outlining 10 rules that advertisers must follow.
• Caught in the Web: Online Advertising Targets Kids - from Education World comes this information about advertising on the Internet. It includes activities for students
• Campaign Ad Critique - from A to Z Teach comes this lesson plan where students analyze current campaign TV ads and literature. They identify the ad by "type." They learn to look beyond the ad to understand its intended purposes and its real content
• Ad Attack - Students will analyze the "hidden" messages of advertisements targeted to their age group.
• Critical Media Literacy: Commercial Advertising - Students investigate the influence of advertising on their daily lives. Choices of clothing, music, and other products can be attributed to what adolescents see and hear on television, radio, and other media. In this lesson, students develop a critical eye toward advertising and investigate the hidden messages that are presented.

Web Quests

• Media Propaganda - A WebQuest for Middle Years students about lies, manipulation, and influence of the media
• And now a Word from Our Sponsor - Students study techniques used by advertisers and design their own ad.
  

Do you have a lesson plan, resource or web site you would like to contribute to this page? Contact us at: Online Learning Centre

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