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Description (from Crossroads Series)

In this unit, students will learn about different types of media, especially the Internet, television, movies and advertising. Other topics may include special effects, packaging and commercials. Students will develop their media literacy skills by analyzing stereotypes, examining and developing advertisements, producing television news, and assessing and creating marketing ideas.

Formats may include a memoir, poem, essay, editorial, script, debate, comic strip, print ads and articles.

Major Integrated Resource (MIR)

• Crossroads 9 available from Nelson Publishing Company

• Viewing/representing and media studies [kit] / compiled by Curriculum Materials
  . -- [S.l. : s.n.], c1979-1992.
  19 books (various titles).
  • Grade level: Jr - Sr.
    Contents: Breaking the TV habit -- Changing channels -- Children and
    television -- Classroom combat -- Inside prime time -- Inside television -
    - The main source -- The new literacy -- The perfect-machine -- Sports
    for sale -- Teleliteracy -- Television and national sport -- Television
    and society (2 c.) -- Television culture -- Television in society --
    Television myth and the American mind -- TV & teens -- Watching
    television.
  • 1. Mass media. 2. Media programs (Education). 3. Mass media in
    education. 4. Communication. 5. Television.
• Viewing/representing and media studies. Kit 2 [kit] / compiled by Curriculum
  Materials. -- [S.l. : s.n.], c1966-2000.
  23 books (various titles).

  Grade level: Jr - Sr.
  Contents: Amusing ourselves to death (2 c.) -- Cameras -- How newspapers
  are made -- How to read your newspaper -- Journalism for today --
  Learning the media -- Mass media and the popular arts -- Mass media and
  you -- Media literacy -- Media now : teacher actiivity book -- Media,
  sports & society -- Media works -- Megatrends 2000 -- The newsmongers --
  Newspapers -- No sense of place -- Reading the news -- Social
  communication in advertising -- Stories & stereotypes -- Talking
  tombstones & other tales of the media age -- Teaching & media --
  Understanding news.

  1. Mass media. 2. Media programs (Education). 3. Mass media in
  education. 4. Communication. 5. Newspapers.

Web Resources

• Lessons and Resources for Media Education - This section contains links to MNet's extensive database of elementary and secondary media education lessons; a regular bulletin by the Canadian media educator Barry Duncan; information on some of the best Canadian books, videos and teaching kits; and featured media education resources and Web sites from Canada and around the world.
• Instructional Materials in Media Literacy/Studies - from the Community Learning Network, a site designed to help K-12 teachers integrate technology into the classroom. The sites listed here all have lesson plans/activities for the Media Studies/Literacy classroom teacher.
• Web Ad-diction - A lesson with a viewing focus, where year 10 students explore several types of advertisements found on the Internet. The aim of the unit is to enable students to critically analyse the advertising material they are exposed to on the Internet - and elsewhere..
• Ad Dissection 101: Exposing Media Manipulation - The goal of this online Web Quest is to help students become responsible, conscious and critical consumers through adopting the roles of scientist and media consultant in the detailed analysis of advertisements.
• Adbusters - A Web site designed to galvanize resistance against those who would destroy the environment and pollute our minds. This site provides articles from around the world exposing media manipulation.
• Banner Advertising - Students can look at a variety of successful banner ads on this site. What made people click on them? You may want to check the site yourself before encouraging students to visit it, to ensure suitable content.
• How to Perform an Effective Web Search - This Internet resource teaches students the effective way to search the web. It allows them to maximize their efforts for the amount of time they spend. This site may be used by students or printed off as handouts for general classroom use.

Do you have a lesson plan, resource or web site you would like to contribute to this page? Contact us at: Online Learning Centre

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